What an E commerce Manager is NOT:
The significance of an E commerce Manager in a hotel's revenue is becoming increasingly crucial. However, understanding the profile of the right individual for the role is essential. Let's explore what an e commerce manager is not:
1. A computer science graduate who, in the absence of job opportunities, ventures into e commerce due to computer familiarity but lacks any experience in the hotel industry.
2. A nephew, niece, cousin, son, or daughter who, being computer literate, assumes they can take on the position.
3. An employee dividing their work time between reception, reservations, and e commerce because of surplus time and a lack of knowledge on how to utilize it effectively.
4. Someone who knows how to build websites.
If you have any of the above individuals in this role, it's time to reassess your goals, measure lost revenue, evaluate the employee, and consider hiring a specialized collaborator. Would you ever entrust the keys to your house (your income in this case) to just anyone?"
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